Beauty For Real


BEAUTY FOR REAL is created with the firm belief that there are infinite definitions of beauty, every one as unique as each individual woman. It has been designed and formulated with the aim of providing women the most exceptional and efficacious tools and products used to reveal all of these diverse beauties.

BFR represents a radical but commonsense shift from the ‘counter culture’ as we know it; a place that espouses ‘universal’ formulas for every woman, one-size-fits-all solutions, and prepackaged trends that ‘everyone’ will be wearing. Instead, BFR offers a thoughtfully edited palette and the most luxurious product formulations, side-by-side with essential advice and real education.

It’s an idea whose time has come. For real.


BEAUTY FOR REAL celebrates individualized notions of personal style and is created with the aim of realizing the one-of-kind point of view of each woman who wears it. BFR is artfully composed and stylishly considered down to the tiniest detail and ingredient. BFR provides tools for creating your own personal style and putting your best face forward.


BEAUTY FOR REAL believes that makeup should be innovative, flexible and intelligently designed. Ignoring the barriers that have often existed between skin care and makeup, BFR is marked by cutting edge formulations that care for, enhance and protect the skin, while never lacking in artistry and fun.

BFR products are each contained in chic and smartly executed components, lovely to hold and a pleasure to use. We’ve designed a light and mirror in the handle of each tube of our lip creams and glosses for application in the darkest restaurant, car or club.


BEAUTY FOR REAL believes that every woman should have the very best tools in her beauty arsenal and that price need not ever be a barrier to quality. Leveraging years of experience in product development, BFR is able to offer products consistent in quality with the most prestigious brands in the world, but at prices that are accessible to every woman.


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