the Team



Liliana Grajales
Principal Owner


My hospitality career started in 1994 at the Hyatt Grand Champions, in Indian Wells, California. My first taste of hospitality was in the Food and Beverage Department and I was immediately drawn into all of the divisions that make up a hotel. I quickly moved up the ranks and was later managing several F&B outlets.  In 1998 I joined Four Seasons Hotel company and in 2000 I was appointed Health and Spa Manager for the Four Seasons in Newport Beach, California. This is when my spa journey began, in this particular property Spa fell under the Food and Beverage umbrella.  I very quickly recognized my passion for Spa and Wellness and shifted my attention to all things Spa. My career as a  Spa Professional grew honoring me management positions at The Ritz-Carlton Key Biscayne, The Biltmore Hotel and The Ritz-Carlton, South Beach. After 5 years as Spa Director at the Ritz-Carlton South Beach, I transitioned from the Operations world of Spa to begin my journey in Consulting and Skincare Sales.

I have had the pleasure of crossing over to Luxury Skincare Sales and have represented beautiful lines such as Carita, Decleor, and Vita Liberata. Since 2013, I have converged onto wellness lines and have been given the opportunity to work with the following amazing lines: MIO Skincare, Lotus Wei, Wei of Chocolate, Beauty for Real, LoveSpoon Candles and Turkish Towels Company.

Since 2014 I have been involved as Co-Founder of The Caribbean Spa Association, which grants me the privilege to meet and work with Spa Directors, Spa Owners, Vendors and Visionaries from all over the Caribbean.  My career has been an amazing journey and I am now focusing on giving back, mentoring and sharing my knowledge with friends and colleagues.

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